Filed under: corporate Green initiatives
Google may be leading the pack in terms of content delivery, but they are trailing the peloton when it comes to environmentally friendly business practices. Google isn’t aiming to be carbon-neutral, at least today. With the company growing 60 to 70 percent a year, “we can’t hold our energy use flat for now,” says Bill Weihl, head of Google’s energy strategy.Google has measured its entire carbon footprint, including the portions of the supply chain run by third parties, he says. The next step will be to choose products based on how much energy they use.“The motivation for us really is around sustainability, from the view of having an economy 50 years from now that we can do business in,” Weihl says.Google will need to seriously consider the need to reduce greenhouse emissions sooner than later. In the near distant future public companies without sound “greening” policies will need to answer to a diverse set of stakeholders, including investors, rule-makers, watchdogs, consumers, and the media.Taken from PC World
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