The Corporate Green Counteraction
July 26, 2007, 9:51 am
Filed under: Computer hardware

The technology industry is brimming with new green initiatives. Dell (DELL) in June announced a plan to become “the greenest technology company,” by beefing up its recycling program and building more Earth-friendly PCs. Weeks before, rival Apple (AAPL) made a similar pledge to become “greener.” Panasonic has taken the lead out of its plasma TVs. Motorola (MOT) made its cell phone chargers energy-efficient. Sun Microsystems (SUNW) has even begun posting the amount of electricity it uses in each of its office parks, by month, on the Internet.

Advocacy group Greenpeace recently released a scorecard rating the largest PC and electronics makers on their recycling, hazardous-chemical and other environmental policies. Only one, Nokia (NOK), scored an 8 out of 10.
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Going green is not easy. For one, the cost associated can be staggering. I have not seen any data indicating total amount spent on green initiatives but it is no doubt well into the billions, and growing.

The trend is encouraging to say the least, but until now there is no real data supporting a ROI for these green initiatives. Forrester Research published a report showing that 85 percent of 124 IT procurement officers surveyed thought environmental matters were important. However, despite the availability of products in the secondary market, or ones that consume less power, only one quarter of the IT managers surveyed said they had formalized “green” criteria in their processes.

I sincerely hope consumers keep up with the commitment and examples being set by environmentally conscious corporations globally through making decisions to support green companies when all other factors are equal.

Taken from: USA TODAY

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By Joshua Levitt
E-Commerce Sales and Marketing Manager for

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