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Environmental concerns are undoubtedly on the forefront of the latest trends to gain corporate mind share for most forward thinking CEO’s in today’s competitive landscape. However, there continues to be a disparity between Europe and the US when it comes to ‘green’ awareness. Green action is less obvious in the US where, “just 22 per cent of organizations look at green factors when choosing suppliers compared to almost half (48 per cent) of the European respondents”- Forrester research.

The European Union set a world wide example when they implemented, WEEE the Waste Electrical and Electronic Equipment directive, setting collection, recycling and recovery targets for all types of electrical goods.
The U.S. is now considering legislation of their own to address the mounting e-waste problem. The general consensus is, “Any argument to go green has to have a powerful cost argument” – Forrester senior analyst Euan Davis.

With that in mind, a carbon tax offers certainty about the price of polluting. A recently proposed bill on Capitol Hill applies a simple tax for each ton of carbon emissions a company produces. That would offer a more efficient and less bureaucratic way of curbing carbon dioxide buildup, which scientists have linked to climate change. Hopefully; if that happens, firms will be looking at ways to cut emissions and make their business as carbon neutral as possible.”

Environmentalists are split on a carbon tax. Fred Krupp, president of Environmental Defense, called such a tax “an interesting distraction” and continued to say, “It doesn’t give us the guarantee the emissions will go down,”.
What do you think, should such a tax be implemented nationwide and would it help to neutralize companies carbon footprint in a fair and effective manner?

Taken from The Washington Post and Business Week

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